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1 Sep 2026 · 12 min read

Connect Facebook Messenger to the ConveRact inbox

Create the Meta app and Page connection, issue the correct Page token, configure secure webhooks, test as a real visitor, and prepare the app for production.

By ConveRact Channel Engineering

Reviewed for production implementation

WHAT YOU WILL LEARN

Facebook Page prerequisites

Page token and webhook setup

Real visitor and handover testing


01

Prepare the Facebook Page and Meta app

Messenger conversations are attached to a Facebook Page. Confirm that the client owns the Page and that the person completing setup has sufficient Page and app permissions. Avoid connecting an employee-owned test Page to a production tenant.

Create or select a Meta Business app and add the Messenger product. Keep development and production assets clearly labelled, because app-mode and role restrictions can make a connection appear healthy while messages from ordinary customers are still blocked.

STEP BY STEP

  1. 1

    Create or select the client Facebook Page.

  2. 2

    Create or select a client-owned Meta Business app.

  3. 3

    Add Messenger to the app.

  4. 4

    Connect the Facebook Page in the Messenger settings.

  5. 5

    Add test users or roles needed during development.

OFFICIAL LINKS

Create a Facebook PageOpen Meta app dashboardMessenger Platform getting started

LAUNCH CHECK

Client owns Page

Client owns app

Messenger product enabled

Page connected to app

02

Collect the Page credentials

ConveRact needs the Facebook Page ID, a Page access token, and the Meta app secret. The token must belong to the Page being connected. Verify the Page identity and granted tasks before saving it.

Treat the Page token and app secret like passwords. ConveRact stores them encrypted; the browser should never receive them again after save.

STEP BY STEP

  1. 1

    Copy the numeric Page ID from the Page or Meta Business settings.

  2. 2

    Generate the Page access token from the connected Messenger configuration.

  3. 3

    Verify that the token resolves the expected Page.

  4. 4

    Copy the Meta App Secret from App settings → Basic.

LAUNCH CHECK

Page ID verified

Page token verified

App secret available

No secret stored in client code

03

Connect Messenger in ConveRact

Open the correct workspace as Tenant Admin, select Facebook Messenger in Channels, and create a live connection. Meta channels require the Growth plan or above.

After saving, ConveRact shows the callback URL and verify token that belong to the connection. Do not reuse a callback from a different tenant.

STEP BY STEP

  1. 1

    Open ConveRact → Channels → Facebook Messenger → Connect.

  2. 2

    Enter the connection name and Facebook Page ID.

  3. 3

    Paste the Page access token and Meta app secret.

  4. 4

    Save the connection.

  5. 5

    Open Connection details and copy the webhook URL and verify token.

LAUNCH CHECK

Correct workspace selected

Live mode saved

Webhook details copied

Raw secrets no longer visible

04

Configure and test the webhook

In the Messenger product settings, add the ConveRact callback URL and verify token, then subscribe the Page to the required messaging fields. ConveRact validates signed webhook requests before routing messages to the tenant inbox.

Test with a Facebook account that is not administering the Page. Confirm the inbound message, AI reply, delivery state, staff reply, AI pause during handover, and AI resume behavior.

STEP BY STEP

  1. 1

    Add the ConveRact callback URL under Messenger webhooks.

  2. 2

    Paste the ConveRact verify token and complete verification.

  3. 3

    Subscribe to messages and messaging_postbacks.

  4. 4

    Subscribe the intended Page to the app.

  5. 5

    Send a message as a real visitor and verify the complete ConveRact timeline.

LAUNCH CHECK

Webhook verified

Page subscribed

Non-admin test passed

Human handover tested

05

Publish and operate safely

Complete all app review and business verification tasks required for the permissions used. Publish accurate privacy and data-deletion information and document who owns the Page, app, token, and renewal process.

Monitor token errors, permission changes, Page disconnection, webhook retries, response latency, opt-outs, AI handovers, and failed outbound sends. Re-test after changing Page access, app mode, provider permissions, or ConveRact business rules.

OFFICIAL LINKS

LAUNCH CHECK

App review complete where required

App moved to correct mode

Monitoring enabled

Rotation and incident owner assigned

Put this guide into practice

ConveRact exposes setup steps, credential tests, connection health, role controls, and post-connect guidance inside the workspace.

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