ConveRact · solutions
Cart Recovery Revenue Experiments
Cart recovery revenue experiments help distinguish additional purchases from sales that might have happened without a message. Create an experiment with a defined holdout percentage and measurement window, then attach it to a cart recovery journey. Customers keep the same group assignment, and holdout members receive no contact from that journey.
Plan your revenue workflowFree integration. No installation charge or one-time ConveRact fee. Plan, usage, third-party, and custom development costs may apply.
Assign a stable control group before recovery
Cart recovery revenue experiments help distinguish additional purchases from sales that might have happened without a message. Create an experiment with a defined holdout percentage and measurement window, then attach it to a cart recovery journey. Customers keep the same group assignment, and holdout members receive no contact from that journey.
Measure purchases rather than clicks
ConveRact reports imported orders created and paid within each customer measurement window. It subtracts recorded refunds and keeps currencies separate. Reports include assigned customers, matured measurement windows, conversions, and sales per assigned customer. Messages, clicks, unfinished checkouts, and open quotes are not counted as revenue.
Interpret small samples honestly
The report withholds its approximate interval until both groups have enough customers and their windows have matured. Even then, skewed order values and other campaigns can affect the estimate. Use the experiment as evidence for a business decision, review source coverage, and avoid making revenue guarantees from an early positive result.
Questions about cart recovery revenue experiments
Is integration free?
ConveRact does not charge an installation or one-time integration fee. Recurring plan, usage, and external provider charges still apply.
Does this guarantee more revenue?
No. Results depend on reliable source data, suitable offers, customer permission, and actual paid outcomes.